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HOSPITALITY

#CASE STUDY

Whitedream Villas Website

How White Dream Villas built long-term visibility across Google, Bing and AI search through a complete website rebuild, technical SEO, strategic content and measurable GEO optimisation.

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DURATION

ONGOING

LOCATION

CORFU

YEAR

2024

White Dream Villas Website

ACHIEVEMENTS

SEARCH IMPRESSIONS

558K+

ORGANIC CLICK GROWTH

+317%

GENERATIVE AI IMPRESSIONS

38.5K+

SERVICES

WEB DESIGN
WEB DEVELOPMENT
SEO
GEO OPTIMISATION

SEARCH GROWTH

A Complete Digital Foundation Built for Search and AI Discovery

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When White Dream Villas first came to us, the website suffered from structural issues, generic content, incorrect villa information, accessibility problems, functional errors and no clear organic search strategy. We rebuilt the website from the ground up and created a complete SEO and GEO framework around technical performance, search intent, structured content and topical authority. The result is a platform now earning measurable visibility across traditional search engines and generative AI experiences.

Complete website and content rebuild

Search driven pillar and cluster strategy

Technical SEO and GEO optimisation

SEARCH IMPACT

Measured Growth Across Rankings and AI Visibility

468+

PAGE ONE QUERIES

104+

TOP 3 QUERIES

1.7K+

BING AI CITATIONS

+360%

AI CITATION GROWTH

THE STRATEGY

Five Moves That Built Visibility Beyond Traditional Search

01
We Rebuilt the Website Around Search and User Intent
The original website was completely restructured around clearer navigation, villa discovery, destination relevance and conversion focused user journeys. Villa listings, filters, maps and enquiry paths were rebuilt to create a stronger foundation for both users and search engines.
02
We Rewrote the Content Around Real Search Demand
Villa pages, yacht pages, destinations and supporting content were researched and rewritten around relevant keywords, search intent and clear information architecture. Headings, metadata and on page structure were aligned with the role of each page.
03
We Built Pillar and Cluster Content for Topical Authority
A structured content ecosystem was created around destination guides, informational articles, location pages and supporting clusters. Strategic internal linking connected informational content with important commercial pages and strengthened topical relevance.
04
We Strengthened the Technical SEO Foundation
Indexability, redirects, metadata, canonical settings, schema, sitemap structure, page speed, accessibility, image optimisation and Search Console issues were reviewed and improved across the website. Different structured data approaches were applied according to page type.
05
We Expanded Visibility Into Generative AI Search
The GEO strategy was built around structured, useful and context rich content that could be understood beyond traditional search results. The same content now earns measurable visibility in Google Generative AI features, Bing AI citations and external AI assistants such as ChatGPT, Gemini, Perplexity, Copilot and Claude.

CLIENT STORY

What It Feels Like
 to Work With Us

Completely satisfied with our collaboration on two major projects, White Dream Villas and White Dream Concierge. We look forward to continuing a strong and long term partnership.

Leonidas Kollas

WHITE DREAM VILLAS

THE CONTENT

Content Built to Perform Across Search and AI

Every page, guide, image and internal link was structured to strengthen relevance, accessibility, search visibility and AI discoverability.

Building Visibility Across Google, Bing and AI Search

White Dream Villas now earns measurable visibility across Google Search, Bing and generative AI experiences. The website has generated more than 558,000 traditional search impressions, while Google organic clicks grew by 317% when comparing the first and latest 90 day periods. Its content also generated more than 38,000 Google Generative AI impressions and over 1,700 Bing AI citations, demonstrating measurable growth beyond traditional search results. The same content ecosystem is also generating traffic and measurable actions from ChatGPT, Gemini, Perplexity, Copilot and Claude.

468+ first page queries

38.5K+ Google AI impressions

1.7K+ Bing AI citations

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SEARCH EVERYWHERE

Ready to Build Visibility Beyond Traditional Search?

Build a search strategy designed for Google, Bing and the new generation of AI discovery.

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