SECURITY DOORS

#CASE STUDY

Thirotexniki Social Media

Building a stronger and more recognisable social media presence for Thirotexniki through content focused on security doors, real installations and technical expertise, with measurable growth across Facebook and Instagram.

DURATION

ONGOING

LOCATION

ATHENS, GREECE

YEAR

2026

ACHIEVEMENTS

FACEBOOK VIEWS

172.7K

FACEBOOK VIEWERS

92.8K

INSTAGRAM VIEWS

27K

SERVICES

SOCIAL MEDIA MANAGEMENT

CONTENT STRATEGY

CONTENT CREATION

REELS & VIDEO CONTENT

SOCIAL REACH

Turning Technical Content Into High Reach Social Performance

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Thirotexniki operates in a technical product category where social media content can easily become repetitive or overly promotional. We built a content strategy around practical security advice, real installations, product demonstrations, expert knowledge and short form video. The result was strong multi platform visibility, including more than one million visible TikTok views and consistent reach across Facebook and Instagram.

Short form video strategy

Practical educational content

Multi platform visibility

SOCIAL IMPACT

Strong Reach Across Multiple Social Platforms

212K+

SECOND TOP VIDEO

139K+

Five Moves That Turned Security Content Into Social Reach

We Turned Technical Knowledge Into Content People Could Use

Instead of relying on generic product promotion, the content focused on practical security questions, common customer concerns, product demonstrations and useful information that gave viewers a reason to stop and watch.

We Built Short Form Video Around Real World Situations

Installations, security tests, door mechanisms, repairs and real customer questions were turned into short form videos that made technical topics easier to understand and more engaging for a wider audience.

We Used People and Expertise to Build Trust

Real technicians and team members became part of the content rather than hiding behind product images. This helped make the brand more recognisable, more credible and more human across social platforms.

We Adapted the Strategy Across TikTok Facebook and Instagram

Each platform was used differently, with TikTok focused heavily on short form discovery, Facebook supporting broader local visibility and Instagram reinforcing the visual identity and ongoing brand presence.

We Used Performance Data to Scale the Strongest Formats

Views, audience response and platform performance were continuously reviewed so the strategy could focus more heavily on the content formats and topics generating the strongest reach.

CLIENT STORY

What It Feels Like to Work With Us

I had approached several companies to build our website, but none delivered the results we were looking for. Fortunately, Visual Pro responded excellently to our requirements, and we have now achieved a significant increase in sales.

Andreas Besiris

THIROTEXNIKI

THE CONTENT

Technical Content Made Simple and Shareable

Real expertise, practical advice and short form video were combined to make security content easier to understand, recognise and engage with.

Focusing on Thirotexniki’s Real Audience

Audience data helps us understand who actually follows and engages with Thirotexniki. The profile has 1,293 followers, with men representing 56.1% of the audience and women 43.9%. The strongest audience concentration is across the 35–54 age groups, giving us clearer direction for the topics, tone and content formats most relevant to the people the brand wants to reach.

1,293 total followers

56.1% male audience

Strongest audience concentration across ages 35–54

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GROW SOCIAL

Ready to Turn Your Expertise Into Content People Watch?

Build a social strategy that turns real knowledge into visibility, trust and measurable audience growth.

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We Ussually Replay Within 24 Hours

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