+30 26610 42357

HELLO

GET STARTED
MENU

SECURITY DOORS

#CASE STUDY

Thirotexniki Google Ads

Turning high intent security door searches into measurable enquiries through a focused Google Ads strategy built around conversion efficiency.

START A PROJECT

DURATION

90 DAYS

LOCATION

ATHENS, GREECE

YEAR

2026

Thirotexniki Ιστοσελίδα — Gallery 1

ACHIEVEMENTS

AD CLICKS

3.5K+

CONVERSIONS

218

CLICK THROUGH RATE

13.54%

SERVICES

GOOGLE ADS
PPC STRATEGY
KEYWORD RESEARCH
CONVERSION OPTIMISATION

SEARCH GROWTH

Turning High Intent Search Traffic Into Consistent Customer Enquiries

START A PROJECT
Thirotexniki operates in a competitive local market where customers searching for security doors are often already close to making a buying decision. We structured the Google Ads campaign around high intent searches, relevant ad messaging and conversion performance. Across 90 days, the campaign generated 3,589 clicks and 218 conversions while maintaining a strong 13.54% click through rate.

High intent local search targeting

Conversion focused optimisation

Controlled acquisition costs

AD PERFORMANCE

Stronger Conversion Efficiency From Focused Search Traffic

6.07%

CONVERSION RATE

+9.33%

CONVERSION RATE GROWTH

€8.18

COST PER CONVERSION

€0.50

AVERAGE CPC

THE STRATEGY

Five Decisions That Improved Search Conversion Efficiency

01
We Focused the Budget on High Intent Security Searches
The campaign prioritised users actively searching for security doors, reinforced entrance doors and related services in Athens, keeping the available budget focused on searches with clear commercial intent.
02
We Matched Keywords With Real Customer Demand
Keyword targeting was organised around the products and services customers were actively searching for, allowing the campaign to reach people already considering a security door purchase or installation.
03
We Built Ads Around the Customer's Main Buying Priorities
Ad messaging focused on security, construction quality, product choice and professional support, helping create stronger relevance between the search query, advertisement and landing page.
04
We Optimised for Conversion Quality Instead of Click Volume
Performance decisions were based on conversion rate, cost per conversion and search intent rather than traffic volume alone, helping the campaign produce more efficient customer actions.
05
We Used Search Data to Continuously Improve Performance
Search terms, clicks, costs and conversions were regularly reviewed so budget could move toward the queries and ads producing the strongest commercial results.

CLIENT STORY

What It Feels Like to Work With Us

I had approached several companies to build our website, but none delivered the results we were looking for. Fortunately, Visual Pro responded excellently to our requirements, and we have now achieved a significant increase in sales.

Andreas Besiris

Thirotexniki

THE DATA

Every Search Was Measured Against Conversion Performance

Search terms, costs and conversion behaviour were continuously analysed to keep the campaign focused on efficient customer acquisition.

218 Conversions From 3.5K+ High Intent Ad Clicks

Across 90 days, the campaign generated 218 conversions from 3,589 clicks while maintaining a 13.54% CTR, a 6.07% conversion rate and an €8.18 cost per conversion.

218 recorded conversions

13.54% click through rate

€8.18 cost per conversion

START A PROJECT

SMARTER ADS

Ready to Turn More Searches Into Customer Enquiries?

Use focused Google Ads targeting to reach high intent customers and generate measurable enquiries at a controlled acquisition cost.

START A PROJECT

We Ussually Replay Within 24 Hours