CAR RENTAL
#CASE STUDY
Corfu Town Cars Google Ads
How Corfu Town Cars turned a lean Google Ads budget into measurable booking value and a 4.55x return within the first 30 days.
30 DAYS
CORFU, GREECE
2026
ACHIEVEMENTS
CONVERSION VALUE
€1.18K
RETURN ON AD SPEND
4.55x
TOTAL AD SPEND
€259
SERVICES
GOOGLE ADS
PPC STRATEGY
KEYWORD RESEARCH
CONVERSION OPTIMISATION
Corfu Town Cars launched with a completely new website and needed immediate visibility during the most competitive period of the Corfu tourism season.
We built a focused Google Ads campaign around high intent car rental searches, keeping the budget controlled while prioritising users already looking for a vehicle. In the first 30 days, €259.55 in ad spend generated €1,181 in tracked conversion value.
Strong Returns From a Focused Search Campaign
10.4K+
AD IMPRESSIONS
419
QUALIFIED CLICKS
4.02%
CLICK THROUGH RATE
€0.62
AVERAGE COST PER CLICK
Five Decisions That Turned Search Demand Into Booking Value
01
We Targeted People Already Looking to Rent a Car
The campaign focused on high intent searches from travellers actively looking for car rental services in Corfu, allowing the available budget to reach users much closer to a booking decision.
02
We Built the Campaign Around Commercial Search Intent
Keywords and search terms were selected around rental focused behaviour rather than broad tourism traffic, helping reduce wasted clicks and keep the campaign aligned with real customer demand.
03
We Matched Every Ad With a Clear Customer Need
Ad messaging focused on the information travellers need before choosing a rental company, creating stronger relevance between the search, the advertisement and the landing experience.
04
We Prioritised Revenue Instead of Traffic Volume
Campaign decisions were guided by conversion value and return on ad spend rather than chasing impressions or clicks alone, keeping performance tied directly to measurable business value.
05
We Refined the Campaign as Search Data Grew
Search terms, click behaviour, costs and conversion performance were continuously reviewed so more of the available budget could move toward the searches producing stronger commercial results.
What It Feels Like to Work With Us
Every Euro Had a Clear Performance Goal
Search behaviour, costs and conversion value were continuously analysed to keep the campaign focused on the traffic producing the strongest return.
€259 in Ad Spend Generated €1.18K in Tracked Value
The first 30 days delivered a 4.55x ROAS while generating more than 10,400 impressions and 419 targeted visits from a tightly controlled advertising budget.
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Turn focused Google Ads spending into measurable value without relying on oversized budgets.
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