GOOGLE ADS

#CASE STUDY

Corfu City Bikes Google Ads

How Corfu City Bikes turned a lean daily ad budget into qualified traffic, high-intent scooter rental searches and measurable conversions through a focused Google Ads strategy.

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DURATION

62 DAYS

LOCATION

CORFU, GREECE

YEAR

2026

Corfu City Bikes Google Ads — Gallery 4

ACHIEVEMENTS

AD CLICKS

1.1K+

CLICK THROUGH RATE

12.51%

AVERAGE COST PER CLICK

€0.37

SERVICES

GOOGLE ADS
PPC STRATEGY
CONVERSION OPTIMISATION
KEYWORD RESEARCH

LEAN GROWTH

Strong Search Performance for Corfu City Bikes Without a Large Advertising Budget

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The campaign for Corfu City Bikes was built around one clear objective: reach people actively searching for scooter rentals in Corfu while keeping acquisition costs under control. With only €417.44 spent across 62 days, the campaign generated more than 1,100 ad clicks while maintaining a 12.51% click through rate and delivering qualified conversion actions from high intent searches.

High intent search targeting

Low cost traffic acquisition

Conversion focused campaign structure


AD PERFORMANCE


Efficiency Was the Metric That Mattered Most

35

CONVERSIONS

€11.93

COST PER CONVERSION

3.06%

CONVERSION RATE

€6.73

AVERAGE DAILY SPEND


THE STRATEGY

Five Decisions That Turned a Small Budget Into Measurable Results

01
We Focused the Budget on High Intent Searches
The Corfu City Bikes campaign focused on users actively searching for scooter rental services in Corfu instead of chasing broad traffic. This helped direct the limited advertising budget toward people already showing clear booking intent.
02
We Matched the Ads to What Customers Were Searching For
Ad headlines and descriptions for Corfu City Bikes were aligned closely with real search behaviour, using terms such as scooter rental in Corfu, scooter hire Corfu and rent a scooter in Corfu to increase relevance and click through performance.
03
We Used Strong Selling Points to Increase Click Intent
The Corfu City Bikes ads highlighted practical reasons to choose the service, including free airport delivery, no hidden costs, no deposit, no credit card requirement and customer support.
04
We Optimised for Conversions Instead of Empty Traffic
Campaign decisions for Corfu City Bikes were based on conversion performance, cost per conversion and actual search intent rather than impressions alone, helping turn a small budget into measurable customer actions.
05
We Continuously Refined the Search Traffic
Search term performance for Corfu City Bikes was reviewed to identify queries producing stronger engagement and conversions, allowing the campaign to prioritise the traffic most likely to generate real scooter rental enquiries.

CLIENT STORY


What It Feels Like to Work With Us


THE DATA

Every Decision Was Backed by Search Performance

For Corfu City Bikes, search terms, clicks, costs and conversions were continuously reviewed to direct the available budget toward the traffic showing the strongest commercial intent.

More Than 1,100 Clicks From an Average Spend of €6.73 Per Day

Across 62 days, €417.44 in Google Ads spend generated 1,142 clicks and 35 conversions while maintaining a 12.51% CTR and an average CPC of only €0.37.

12.51% click through rate

€0.37 average cost per click

€11.93 cost per conversion

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